Why is the college demographic so important? First, discretionary spending has skyrocketed to over $200 billion! Secondly, college is a time when brand preferences begin to take root. Engaging students at the entry point can impact a brand for years to come. The following research explores the unique attributes of college students today and the most effective ways to reach them.


Download the College Explorer to discover what makes college students tick and how to capture their attention. The study explores topics such as purchasing habits, tech usage, effective advertising and more.