Gen-Z

Gen Z Teens, who are between the ages of 13-15, have already begun to form digital habits and distinct digital behaviors that differ from their older teen counterparts. This teen generation is more tech-fluent and savvy than any generation before it – and their habits reflect that phenomenon. The following research explores the Gen Z Teen digital lifestyle and what it means for advertisers.

Gen-Z_Teens-Digital-College-Explorer

Download the report and explore the world of digital natives. This study explores topics such as social media and messaging app adoption, digital device usage, tech ownership, purchasing habits, media perceptions and more.