Gen-Y or Millennials, are considered the generation born between the early 1980s to early 2000s. They are the first generation to grow up in an electronically and digitally-connected world. The following research dives deeper into the characteristics of the millennial generation.
Download the report and delve into the digitally-charged lives of millennial teenagers. The study explores topics such as digital usage, tech ownership, purchasing habits, media perceptions and more.